What is an Ad Campaign?
What is an Ad Campaign?
An ad campaign is a group of advertisements that shares a single idea and theme which make up a total message together to the consumer.
Where might you see it?
Ad Campaigns can be found everywhere; Ads are in Newspapers, TV, Movies, Websites, Billboards, Mobile Apps, even Video Game Consoles.
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Find three campaigns that you like, or are memorable, that include an audio-visual element. Copy and paste them below into your blog as a POST. Answer the below questions. You can do it in pairs if you like.
1)
Product:
Cadbury's Chocolate Bar
What Happens in the Ad:
Someone in an Office has a piece of a Cadbury's chocolate and starts dancing in his chair while lip syncing along to a song.
What makes it Interesting:
It's someone in a situation where dancing in your chair isn't expected or usual, and coming from someone you wouldn't suspect to do it.
Campaign Message:
No matter who or where you are, eat a piece of Cadbury's Chocolate and you'll be in the mood to sing and dance.
2)
Product:
Go Compare Insurance
Go Compare Insurance
What Happens in the Ad:
Two people complain about Car Insurance in a cafe when a man appears and sings about the Insurance company Go Compare and its benefits before the rest of the customers join in.
Two people complain about Car Insurance in a cafe when a man appears and sings about the Insurance company Go Compare and its benefits before the rest of the customers join in.
What makes it Interesting:
The man singing is out of the blue and the tune he sings gets stuck in your head, reminding you of how absurd the situation was.
Campaign Message:
If you're tired of having to manage with (Car) Insurance, Go Compare will help you.
3)
Product:
Grammarly
Grammarly
What Happens in the Ad:
Narrator describes and explains the benefits of using Grammarly for communication and connections, as text on screen is being altered thanks to the use of Grammarly.
Narrator describes and explains the benefits of using Grammarly for communication and connections, as text on screen is being altered thanks to the use of Grammarly.
What makes it Interesting:
It uses real life examples of situations where Grammarly would easily be useful.
It uses real life examples of situations where Grammarly would easily be useful.
Campaign Message:
Grammarly can help you in many several different ways, all of which are simple and are not what you would always expect.
Grammarly can help you in many several different ways, all of which are simple and are not what you would always expect.
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