Unit 18

Clearer summary of the campaign message. For example, Big Mac = Tasty Summary Sentence More Specific Advertisement Schedule Specific Channels Merit criteria is part of a) b) c) and not something in itself/different part of work. How have (codes of conduct) affected our campaign?

You must create an Ad Campaign that has one of these three aims: 1. Question gender assumptions about Job Roles. 2. Encourage students to wear a helmet, regardless if it's cool or not. 3. Encourage young people to vote: My Ad Campaign:  Encouraging Young People To Vote Have a young person standing in frame when the narrator says  "Why should I vote"  List off reasons that people should vote; have some silly reasons mixed with sensible ones that resemble no particular political bias.  For example:  "They could make a law that gains you millions all for yourself, but they'll only do it if you vote"  "They could make it easier for you to buy a house"  "Maybe you'll get to go to space"  "Maybe there won't be so many homeless people" "You could get to be knighted!"  "You could afford to go to University"  "Maybe it is worth it after all"  "Register to vote ...

What is an Ad Campaign?  An ad campaign is a group of advertisements that shares a single idea and theme which make up a total message together to the consumer.  Where might you see it?  Ad Campaigns can be found everywhere; Ads are in Newspapers, TV, Movies, Websites, Billboards, Mobile Apps, even Video Game Consoles.  ___________________________________________________________________________________ Find three campaigns that you like, or are memorable, that include an audio-visual element.  Copy and paste them below into your blog as a POST.  Answer the below questions. You can do it in pairs if you like.  1)   Product:  Cadbury's Chocolate Bar  What Happens in the Ad:  Someone in an Office has a piece of a Cadbury's chocolate and starts dancing in his chair while lip syncing along to a song.  What makes it Interesting:  It's someone in a situation where dancing in your chair isn't exp...